When walking into a hotel, the very first thing that will catch your eye is the design. As guests enter the lobby of their hotel, they are absorbing the colors textures and shapes within the space. Is the style modern, industrial, traditional or is it eclectic? Perhaps there are colorful tiles with intricate patterns on the stairs, or a beautiful seating arrangement near a water feature that would make for a great photo opportunity before heading out to dinner. Great design in hospitality is meant to draw the guests into the space and create a visual narrative that they can remember long after check-out. Design is important for the owner, the brand, and the guest. With hotel owners prioritizing their guests and guest experience, they are focused more on creating hotels with great interior design. While a beautiful hotel lobby might receive a positive yelp review, a room that is built with the guest in mind, and top notch service will be awarded with a five-star review. There are two main types of hotel guests: families and business travelers, and it is important to keep their guest experience in mind when thinking of design.